Quick Answers: Fruit it is a strawberry flavored, water-based personal lubricant made in the USA by Money Shot Magic and sold at it-cetera. It comes in a 4 fl oz / 120 ml bottle for $16.95, including tax and free discreet shipping. It has a light strawberry taste and scent, a silky glide with no sticky residue, and it rinses off easily without staining sheets or skin.
Most flavored lubes have the same two problems. They taste like a melted lollipop, and they get sticky about thirty seconds after you start. We made Fruit it to fix both: a lube with a light, natural-tasting strawberry flavor and a smooth, water-based glide that stays slick instead of turning tacky.
What Is Fruit it?
Fruit it is a water-based glide gel with a light strawberry essence. It's designed for sex, foreplay, oral sex and solo play, for any gender and any partner. It's non-toxic and body-safe, and like everything in our range it ships free and discreetly.
| Feature | Fruit it |
|---|---|
| Type | Water-based personal lubricant (glide gel) |
| Key ingredients | Water base thickened with cellulose gum, plus glycerin and strawberry essence |
| Flavor | Light strawberry essence |
| Size | 4 fl oz / 120 ml |
| Price | $16.95 at it-cetera, including tax and free discreet shipping |
| Texture | Silky, lightweight, non-sticky |
| pH | Adjusted to be friendly to vaginal pH |
| Cleanup | Rinses away with water, won't stain sheets or skin |
| Made in | USA |
| Made by | Money Shot Magic |
Why Strawberry, and Why "Light"?
Flavored lube is one of those products where less is more. A heavy candy flavor can be overwhelming, and the smell can hang around long after you're done. We kept Fruit it subtle on purpose: you get a fresh strawberry taste and scent that adds something to the moment without taking it over.
That's the thing our customers notice first. As one reviewer in Miami put it: "The strawberry is subtle, not that fake candy smell. Feels like a real premium product."
What Makes a Good Flavored Lube?
If you're shopping for a flavored lube, here's what to look for, and how Fruit it measures up.
A flavor that tastes like the real thing
Cheap flavored lubes lean hard on artificial sweetness. Fruit it uses a light strawberry essence so the taste is clean and fruity, not syrupy.
No sticky residue
This is where most flavored lubes fail. Many get tacky as they dry, which means you're constantly reapplying. Fruit it has a silky, velvet-like glide that stays smooth and stays where you put it. A customer in Chicago summed it up: "Non-sticky is the big win. Way better than the drugstore stuff I used to buy."
Water-based
Water-based lube is the most versatile kind. It feels natural, it rinses off with water, and it won't leave greasy marks on your sheets. It's also the type most people reach for when they want one lube that does a bit of everything.
Easy cleanup
Fruit it washes away with warm water. No oily film, no stains on bedding, no long cleanup afterward. One customer in Denver said it "rinses off in seconds."
What's in it
Fruit it is a water-based gel thickened with cellulose gum, a plant-derived thickener that gives it its smooth, cushiony glide. It also contains glycerin, which adds a little slip and a hint of natural sweetness, plus our light strawberry essence.
pH adjusted for women
We adjusted Fruit it's pH so it plays well with vaginal pH. Many lubes skip this step, but we think it matters for a product that's designed to be shared.
Body-safe
Fruit it is non-toxic and body-safe. As with any personal product, try a small amount first and stop using it if you notice any irritation.
How to Use Fruit it
- Flip open the cap and squeeze a small amount onto your fingers, your partner or your toy.
- Spread it where you want it. A little goes a long way.
- Add more any time you need it. Being water-based, it may need a top-up during longer sessions.
- Rinse off with warm water when you're done.
A quick note on compatibility: water-based lubes are generally considered compatible with latex condoms and most sex toys, including silicone toys. Always check the instructions that came with your condoms or toys if you're unsure.
Fruit it for Oral Sex
Let's be direct, because that's what most people searching for a flavored lube want to know. Yes, Fruit it was made with oral sex in mind. The light strawberry flavor makes going down on a partner more fun, and because it's not sticky or heavy, it doesn't get in the way. It's a simple way to make foreplay a little more playful.
Lickable, not edible
Fruit it smells and tastes great, but it isn't a food and shouldn't be eaten or swallowed in any quantity. A taste during oral sex won't hurt you, but swallowing a lot of it could upset your stomach and give you diarrhea. Think of it as lickable, not edible.
Travel-Ready and Discreet
The 4 oz bottle is small enough for a bedside drawer, a gym bag or a weekend away, and the clean, simple label doesn't announce itself. Every order from it-cetera ships in plain, discreet packaging, and shipping is always free.
Fruit it and the Rest of the it Family
Fruit it is part of the it-cetera range from Money Shot Magic, the team that has been making the most realistic synthetic semen in the business since 2015. If you like Fruit it, you might also like:
- Stroke it, our premium solo glide lotion (coming soon).
- Soothe it, our botanical moisturizing serum for dry, sensitive penis skin. Read our Spotlight on Soothe it.
- Shoot it, our realistic cum lube.
Now Available on Amazon
You can order Fruit it direct from it-cetera.com with free discreet shipping, or through Amazon. Find Fruit it on Amazon here, and browse the rest of our range in the Money Shot Magic Amazon store.
Why Your Review Matters
We're a small, independent brand, and most people don't swap lube recommendations with their friends. That makes honest reviews the main way new customers find us. If Fruit it has earned a place in your bedside drawer, please leave a review on Amazon. It takes a minute and makes a real difference.
Frequently Asked Questions
Can I use Fruit it with condoms and toys?
Water-based lubes are generally considered compatible with latex condoms and most toys, including silicone. Check your condom or toy instructions if you're unsure.
Is it safe to swallow Fruit it?
A taste during oral sex is fine, but Fruit it isn't a food. Swallowing a larger amount could cause an upset stomach or diarrhea.
Is Fruit it safe for women?
Fruit it is body-safe and its pH has been adjusted to be friendly to vaginal pH. As with any new product, try a small amount first and stop if you notice irritation.
Ready for a little strawberry and a lot of glide? Shop Fruit it at it-cetera, because there's an it for that.
Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This article is for general information only and is not medical advice. Fruit it is a cosmetic personal lubricant and is not intended to diagnose, treat, cure or prevent any disease. Fruit it is not a contraceptive.