Quick Answers: Soothe it is a 1 oz botanical moisturizing serum for men, made by Money Shot Magic and sold at it-cetera. It blends coconut oil, aloe vera, sweet almond oil, grapeseed oil and vitamin E, with no preservatives, dyes, fragrances, parabens, phthalates or silicone. It was designed with foreskin restorers in mind, and it also suits circumcised men looking for daily moisture for dry, sensitive skin on the penis.
Let's be honest: most guys put more thought into their beard oil than into the skin that arguably deserves the most care. The skin of the penis is thin, delicate and, for many men, chronically dry. Soap, friction, tight underwear and everyday life don't help. That's exactly why we made Soothe it: a simple, clean, lightweight serum that does one job well, keeping sensitive skin comfortable and moisturized.
What Is Soothe it?
Soothe it is a daily-use botanical serum made specifically for the skin of the penis and foreskin. A few drops from the mess-free dropper (we suggest 3 to 6) absorb quickly, leaving no greasy residue and no shine. It's gentle enough for continuous use, and the 1 oz / 30 ml bottle is travel-ready.
Key facts at a glance:
| Feature | Soothe it |
|---|---|
| Size | 1 oz / 30 ml dropper bottle |
| Price | $15.45 at it-cetera, including tax and free discreet shipping |
| Base | 100% botanical oil blend plus vitamin E |
| Free from | Preservatives, dyes, fragrances, parabens, phthalates, silicone |
| Texture | Lightweight, fast-absorbing, non-greasy |
| Made by | Money Shot Magic |
The Ingredients, and What Each One Brings
We kept the formula short on purpose. Fewer ingredients means fewer surprises for sensitive skin, and you can see exactly what you're putting on your body.
Coconut Oil (Cocos Nucifera)
A classic skin-care staple. Coconut oil is rich in fatty acids that help soften skin and lock in moisture. It gives Soothe it its silky, comforting feel.
Aloe Vera (Aloe Barbadensis Leaf Extract)
Aloe has been used for centuries as a soothing, cooling botanical. It's well known for calming dry or irritated-feeling skin and adds a light, refreshing quality to the blend.
Sweet Almond Oil (Prunus Amygdalus Dulcis)
A gentle, lightweight oil traditionally used on sensitive and baby skin. Sweet almond oil is valued for softening and conditioning skin and helping it feel supple.
Grapeseed Oil (Vitis Vinifera)
One of the lightest plant oils around, grapeseed oil absorbs quickly and is a big part of why Soothe it feels non-greasy. It's naturally rich in linoleic acid, a fatty acid that supports the skin's moisture barrier.
Vitamin E
A well-known antioxidant that conditions the skin and also helps protect the natural oils in the blend, which is part of how we keep the formula preservative-free.
Made With Foreskin Restorers in Mind
Here's where Soothe it gets personal for us.
Circumcision Isn't Necessary
Routine infant circumcision is still common in the United States, but it is not a medical necessity for the vast majority of boys, and most of the world leaves boys intact. A growing number of men are questioning a decision that was made for them before they could have a say. Organizations like Intact America work to end routine infant circumcision and to support men and families with information and advocacy.
Keratinization and Sensation
The foreskin isn't just "extra skin." In an intact man, it covers and protects the glans, keeping it moist much like an eyelid protects the eye. Without that covering, the glans is exposed to constant friction and air. Many men, and many voices in the intact community, describe the result as the glans skin becoming drier, tougher and more "keratinized" over time, with a gradual reduction in sensitivity and sensation. Experiences vary from man to man, but it's a common reason men start looking into restoration.
What Is Foreskin Restoration?
Foreskin restoration is a non-surgical process in which men gradually stretch the remaining shaft skin over months or years, using manual techniques or tugging devices, to create a new covering for the glans. It doesn't regrow the original tissue, but restorers frequently report benefits such as:
- A glans that stays covered and naturally moister
- Skin that feels softer and less dry over time
- Improved comfort in clothing and less friction
- Many report a noticeable return of sensitivity
- A sense of reclaiming their body and their choice
Why Restorers Love a Good Serum
Stretching is a marathon, not a sprint, and the skin involved is working hard. Restorers often look for a gentle, non-irritating product they can use daily on both the stretched skin and the newly covered glans. That's exactly the brief we gave ourselves when we developed Soothe it: no fragrance, no preservatives, no burn, just light botanical moisture that disappears into the skin. As one customer from the restoring community put it: "I use it for foreskin restoration and it's genuinely the gentlest oil I've tried."
And for Men With a Less-Than-Perfect Circumcision
Not every man is restoring, and that's fine. Plenty of circumcised men simply deal with tight, dry or easily irritated skin, sometimes because of how their circumcision was done. Soothe it is designed for them too: a daily moisturizer for skin that never got the protection it was meant to have.
Our Commitment: Money Shot Magic and the Intact Movement
Money Shot Magic is committed to fighting routine circumcision and is a proud supporter of the foreskin restoration movement. We believe every man deserves the right to decide what happens to his own body, and those who choose to restore deserve products made with them in mind. Soothe it is one small way we're putting that belief into practice.
Soothe it vs. Dew Serum: What's the Difference?
We're also the makers of Dew Serum, our premium botanical serum. Dew Serum has a loyal following, but it is a premium-priced product, and we heard from lots of men who wanted something nearly as good at a friendlier price. So we built Soothe it to deliver much of the same daily comfort for about half the price.
| Soothe it | Dew Serum | |
|---|---|---|
| Positioning | Everyday essential, about half the price | Premium |
| Shared ingredients | Coconut oil, aloe vera | Coconut oil, aloe vera |
| Unique ingredients | Sweet almond oil, grapeseed oil, vitamin E | Argan oil, jojoba oil, lavender oil, bergamot oil |
| Scent | Fragrance-free | Natural botanical notes from lavender and bergamot |
| Preservatives, dyes, perfumes | None | None |
In short: both are clean, preservative-free botanical blends built on coconut oil and aloe. Dew Serum adds luxury oils like argan and jojoba and gets a subtle natural aroma from lavender and bergamot. Soothe it swaps those for lighter, more affordable conditioning oils (sweet almond and grapeseed) plus vitamin E, and stays completely fragrance-free, which many men with very sensitive skin prefer. Want the premium experience? Choose Dew Serum. Want great daily care on a budget? Choose Soothe it.
How to Use Soothe it
- Start with clean, dry skin.
- Apply 3 to 6 drops from the dropper.
- Massage gently until absorbed; it should leave no greasy feel.
- Use daily, or as often as feels right for you.
As with any new product, try a small patch first, and stop using it if you notice any irritation. Soothe it is a cosmetic moisturizer; it isn't intended to diagnose, treat or cure any condition.
Now Available on Amazon
You can order Soothe it direct from it-cetera.com with free discreet shipping, or grab it through Amazon. Find Soothe it on Amazon here, and browse the rest of our range in the Money Shot Magic Amazon store.
Why Your Review Matters
We're a small, independent brand, and in a category like this, word of mouth is everything. Men don't usually talk about penis skin care with their friends, so honest reviews are often the only way someone discovers a product that works for them. If Soothe it has made a difference for you, whether you're restoring or just tired of dryness, please leave a review on Amazon. It takes a minute, and it helps another guy find relief and helps us keep making products for this community.
Frequently Asked Questions
Is Soothe it a lubricant?
No. Soothe it is a moisturizing serum for skin care, not a personal lubricant.
Is Soothe it safe if I have a nut allergy?
Soothe it contains sweet almond oil and coconut oil. If you have a nut or coconut allergy, check with your doctor before using it, and always try a small patch first.
Is Soothe it the same as Dew Serum?
No. They're separate products. Dew Serum is our premium blend; Soothe it is a different, fragrance-free formula at about half the price.
Ready to give your skin the care it's been missing? Shop Soothe it at it-cetera, because there's an it for that.
Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This article is for general information only and is not medical advice. Soothe it is a cosmetic product and is not intended to diagnose, treat, cure or prevent any disease.