Something new, and something that has been a long time coming. After more than a decade of making the most realistic synthetic semen in the business, we have outgrown a single-product website. So we built a new one.
Welcome to it-cetera — the new home for our entire range, including several products that have never had a proper home before.
Why a new site?
The short version: we make more than one thing now, and our old site was never designed to say so.
Money Shot Magic began as a fix for exactly one problem — a weak, mistimed, or non-existent money shot on a production day that could not afford either. That is still the problem we are best known for solving. But over the years, the questions we got from customers kept widening. What do we use for cleanup? What is safe for sensitive skin? What do you recommend for the scenes that are not about the money shot at all?
We kept answering those questions with products. Eventually we had a lineup, not a product. The name followed naturally: every single thing we make ends in it, so the site that holds all of them is it-cetera. Whatever your mood, there is an it for that.
The full lineup
Here is everything currently on the site, including the new arrivals.
SHOOT it
The original, and still the flagship. Realistic synthetic semen engineered for camera work rather than shelf appeal — slightly tacky, naturally off-white, and consistent under hot lights. Available in 4 oz and 8 oz bottles, plus refills and the 24 oz bucket for high-volume productions. If you knew us as KUM, this is the same formula you already trust under a professional new label.
FAKE it
Cum on cue, every take. Our trigger-powered delivery devices come in two builds: the Quick Fire for solo and POV creators who need to operate everything themselves, and the Pro with a longer line for crew operation, more power, and real distance. Both ship ready to run with our formula.
SQUIRT it
Nine inches, and the only squirting dildo on the market with a genuine trigger mechanism — so volume, distance, and timing are yours to control in the moment. Available in two finishes, and it ships with a 4 oz bottle of SHOOT it so you can use it the day it lands. Not for the faint of heart.
FRUIT it
Strawberry sweet, silky smooth, and seriously fun. A light strawberry essence in a non-sticky, water-based glide gel. Body-safe, non-toxic, and a 4 oz discreet bottle that does not announce itself on a nightstand.
SOOTHE it
Botanical relief for the most sensitive skin. A gentle daily conditioning oil built for continuous use, and a genuine favourite in the foreskin restoration community. Formerly sold as our Dew Serum, now part of the family properly.
CRAVE it
Ten modes, dual motors, all-around backdoor bliss. A brand-new addition to the range and the first product we have made that has nothing at all to do with a camera.
STROKE it
Elevate the moment. Relax, unwind, take your time. A premium personal formula designed to feel like a considered product rather than a drugstore afterthought. Cumming soon.
MOP it
For the moment after the moment. The least glamorous product we make and quietly one of the most requested. Cumming soon.
What happens to Money Shot Magic?
Nothing, for now. Money Shot Magic is staying exactly where it is. If you have bookmarked it, ordered from it, or found us through it, none of that breaks today.
What is changing is where the growth happens. Money Shot Magic is the professional production brand — synthetic semen, delivery devices, and the pro-set essentials that go with them. it-cetera is the wider house that holds that plus everything else we have started making. Over time, more of the range will live here first.
The one bit of housekeeping worth mentioning: our brand name is Money Shot Magic, in that order. Some of our older material had the words the other way around, and we are steadily cleaning that up everywhere it appears.
Have a look around
The new site is faster, easier to shop, and finally shows the whole range in one place. Every product has proper photography, real specifications, and honest descriptions of what it does and who it is for.
Browse the full lineup → · Join the VIP Club → · Read the blog →
Prices include tax and shipping is always free and discreet. As it should be.