Quick Answers: Shoot it is a water-based synthetic semen made in the USA by Money Shot Magic and sold at it-cetera. It was built to be the most realistic fake cum on the market: thick, creamy and slightly tacky, with a natural off-white color and a taste that's a little salty and a little sweet. It's been trusted on adult sets since 2014, doubles as a cum lube, and comes in 4 oz ($23.45) and 8 oz ($38.45) bottles with tax and free discreet shipping included.
Every product in the it-cetera family started somewhere, and this is where it all started. Shoot it is our original: the realistic stunt cum that has been saving money shots, filling out bukkake scenes and giving creators more endings per shoot for more than a decade.
Where It All Began: From Kum to Shoot it
Money Shot Magic began in 2014 with one simple problem to solve: a money shot that doesn't happen on cue can wreck an entire production day. Our answer was a theatrical semen called Kum, and the original Money Shot Magic site where it all started is still active today.
Our very first video, now part of our legacy archive, has passed a million views on YouTube. It's dated, and we cringe a little watching it, but it shows exactly how this began: a homemade-looking demo of a fake cum shot device and a bottle of Kum. You can still watch the original video on YouTube.
Since then, Kum has become Shoot it, and Shoot it has become the flagship of a whole family of products now available on it-cetera. Same trusted formula, better bottle, bigger family.
From One Bottle to a Full Rig
That first video showed a single device. Today Shoot it sits at the center of a fully functional set of squirting devices built to fire it:
- Money Shot Quick Fire – a compact trigger-powered device for solo and POV creators who operate everything themselves.
- Money Shot Pro – a longer line, more power and real distance for crew-operated shoots.
- Squirt it – a realistic squirting dildo with a genuine trigger mechanism, so volume, distance and timing are in your hands.
Each one is designed to work with Shoot it, and we sell purpose-built refills so the tank never runs dry mid-scene.
What Makes Shoot it the Most Realistic Fake Cum
Plenty of products call themselves the best fake cum. Here's what we actually focused on.
Color
Real semen isn't paint-white. Shoot it has a natural off-white color: not so white that it looks fake, but white enough to read clearly on camera.
Texture and tackiness
Shoot it is a thick fake cum with a creamy body that still pours smoothly. It's slightly tacky, the way the real thing is, so it clings and drips convincingly instead of sliding off like regular lube.
Taste
This is the part most products skip entirely. Shoot it is a little salty and a little sweet, and it's one of the few artificial sperm products that even tries to get the taste right. We tuned it closer to precum than cum, because honestly, precum tastes better.
Easy cleanup
It's a water based fake cum made mainly from plant-derived cellulose, so it rinses away with water, doesn't stain, and won't leave wardrobe hating you. It's unscented, non-toxic, paraben-free and toy-safe, with no silicones or phthalates.
Why Most "Cum Lubes" Don't Look Real
Search for cum lube and you'll find dozens of options. Most of them are a brand's regular lube with white coloring stirred in. They're too thin, too shiny and too bright, and they look nothing like the real thing on camera.
Shoot it was designed the other way around: as synthetic semen first, and a lube second. We put that to the test in our 53-minute Cum Lube Challenge 2026 video on YouTube, where we lined up every serious fake cum product we could find and tested them side by side under the same lights. You can read the write-up in our Cum Lube Challenge 2026 blog post.
How to Make Fake Cum (and Why You Shouldn't)
"How to make fake cum" is one of the most searched questions in this space, and we get it. A DIY recipe looks cheap and easy. But the usual home ingredients come with real risks:
- Cornstarch and flour mixes. Starches can feed yeast, which raises the risk of yeast infections for women when they're used on or near the vagina.
- Shampoo, conditioner, lotion and soap. These are not made for this. They can cause severe eye irritation, and they can irritate the mouth, genitals and other soft tissue.
- Egg whites, condensed milk and other food mixes. These can spoil quickly, smell bad and carry bacteria.
DIY fake sperm also tends to look wrong on camera, separate, or dry out mid-scene, which defeats the point. If it's going anywhere near eyes, mouths or genitals, it's better to buy a product made for the job and be safe. We also made a short video on this: Fake Cum: Why Make Your Own?
How the Adult Industry Uses Shoot it
Shoot it has been fake cum for porn shoots since day one, and producers use it in more ways than you might expect.
Money shot insurance
Talent has off days. With Shoot it on set, a missed or weak money shot doesn't mean a lost scene. As one camera operator put it: "Money-shot day used to eat an hour. Now it's a pump, a squeeze, and cut."
Bukkake and high-volume scenes
Some scenes need a lot of volume, fast. That's why we sell the 24 oz Bukkake Bucket, enough to soak the whole crew.
More clips and more endings
This is a big one for OnlyFans creators and independent studios. With stunt cum on hand you can shoot multiple endings from one session: facials, body shots, creampie-style finishes and more. More clips per model means more content and more revenue.
Lube and fake semen in one
Because Shoot it is made from the same kind of ingredients as a regular water-based personal lubricant, it also works as a cum lube. One studio manager in LA called it "a two for one."
Why Our Cum-stomers Love It
Not everyone who buys Shoot it works in the industry. Plenty of our fans, who we affectionately call our cum-stomers, use it at home for fun, roleplay or with a squirting toy. What they tell us they love most is the same thing the pros notice: it looks right, feels right and is one of the few products that actually tastes right too.
Sizes and Where to Buy
| Option | Size | Price at it-cetera* |
|---|---|---|
| Shoot it | 4 oz (enough for 2–3 scenes) | $23.45 |
| Shoot it | 8 oz (enough for 5–6 scenes) | $38.45 |
| Refills for Quick Fire and Pro | 4 oz, 8 oz and doubles | from $23.45 |
| Bukkake Bucket | 24 oz (3 × 8 oz) | $89.00 |
*Prices are valid as of October 2026. We expect them to come down in 2027 as production scales up.
All prices include tax and free discreet shipping. Order direct from the Shoot it page, or find Shoot it on Amazon. You can browse the rest of our range in the Money Shot Magic Amazon store.
Why your review matters
Reviews are how new buyers find us, especially in a category people don't talk about openly. If Shoot it has saved a scene or made your night, a quick Amazon review helps more than you'd think.
Thank You to Our Cum-stomers
We've been doing this since 2014, and we're still here because of a loyal following of producers, creators and cum-stomers who keep coming back, send us feedback and tell their friends. Thank you. Every bottle of Shoot it is better because of you, and we're not done improving it yet.
Frequently Asked Questions
Is Shoot it edible?
Shoot it is non-toxic and many of its ingredients are food grade, but it isn't a food and isn't made in an FDA-approved food facility. A taste is fine for most people; do a skin test first if you have sensitivities.
How many shots are in a bottle?
A 4 oz bottle gives around 70 individual trigger shots, or about 4–6 scenes once you stop playing with it. The 8 oz bottle doubles that.
Is the packaging discreet?
Yes. Direct orders ship in plain boxes with no product name, and your card statement reads PAYPAL *MAGICSHOT.
Ready for the most realistic fake cum on the market? Shop Shoot it at it-cetera, because there's an it for that.
Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This article is for general information only and is not medical advice. Shoot it is a cosmetic product and is not intended to diagnose, treat, cure or prevent any disease. Adults 18+ only.